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Paying it forward – one bracelet at a time


10 year old Leah Nelson really wanted to see the world changed for the better.

So she came up with the idea of selling rainbow loom bracelets made from rubber bands to encourage people to do something nice for someone else. The acts could be as small as paying a compliment, or buying a coffee for a stranger.  The bracelets were then meant to be passed from person to person as they paid the random acts of kindness forward. She called the movement BecuzIcare11.

One year on and the movement is still a great success and has spread around the world going viral withover 100 million views on Facebook and Twitter. Leah has fundraised thousands of “pay it forward” dollars globally, including adopting a school for disabled kids in Morocco, and helping flood victims in Baton Rouge. BecuzIcare11 is now has participants throughout the US, South America, Europe and Asia.

People love her simple idea, as one reader commented on her Facebook page: “I love Leah so much for what she’s doing. We need more compassionate people like her everywhere. It’s so beautiful, especially in these troubled times.”

Another added: “Thank you Leah for spreading love and for setting such a good example for your peers. You are a wonderful encouragement to all of us, young and old.”

Since she began in 2016 Leah has raised over $1,000 dollars by selling the bracelets, and to celebrate the anniversary of her campaign, Leah threw a big party for 150 homeless women and children. Every penny she made from the bracelets went into the event at Sacramento’s Saint John’s Program. “We’re just showing these kids that they’re valued and they can still have fun sometimes no matter what position they’re in. I mean, you can just chill and be a kid.”

Laura Jaster, a guest at the party agreed: “It brings up the morale because this is a tough situation for all of us.”

Each child at the party received supplies to create BecuzIcare11 bracelets on their own courtesy of

“You put your heart and soul into it, and good things will come out of it,” Leah said.


Picture: Twitter

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